Syracuse, NY, November 16, 2012 – In addition to the
traditional, “on the street” red kettles, The Salvation Army is
continuing to embrace new technologies to encourage donor growth by offering an
Online Red Kettle.
The Salvation Army Red Kettles have been an American tradition since
1891. And now with the 21st century in full swing, we’re branching out
and embracing new ways of raising much-needed funds to support The Salvation
Army’s vital work at Christmastime and year-round.
The Salvation Army will enable fans to become online bell-ringers by
signing up to host an Online Red Kettle at www.onlineredkettle.org. The program
allows individuals and organizations to host their own “virtual”
red kettle to promote through their social media, email or on their personal,
group or company website to help raise money for the Christmas campaign.
Donations to the Online Red Kettle kettles allow The Salvation Army to
assist people in need of food, clothing, utility assistance, toys at Christmas
and various other services throughout the year. They are processed on The
Salvation Army’s secure servers. Once a donation is processed,
individuals will automatically receive an email receipt acknowledging their
tax-deductible contribution. Donations are allocated based on the kettle
host’s zip code to benefit the geographic area where they reside.
However, donors can designate a community of their choice while making their
Last year, $1.7 million was raised through the Online Red Kettle program
to support the overall Christmas campaign; this year, the overall fundraising
goal is $3 million. To sign up to be a virtual bell-ringer and participate in
the Online Red Kettle Campaign, please visit http://www.OnlineRedKettle.org.
About The Salvation Army
Salvation Army, an evangelical part of the universal Christian church
established in 1865, has been supporting those in need in His name without
discrimination for 129 years in the United States. Nearly 30 million Americans
receive assistance from The Salvation Army each year through the broadest array
of social services that range from providing food for the hungry, relief for
disaster victims, assistance for the disabled, outreach to the elderly and ill,
clothing and shelter to the homeless and opportunities for underprivileged
children. 82 cents of every dollar spent is used to support those services in
5,000 communities nationwide.