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Salvation Army to Ring a Virtual Bell This Year

Released 16 November 2012

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The Salvation Army: Always there when and where you need us.
Syracuse, NY, November 16, 2012 – In addition to the traditional, “on the street” red kettles, The Salvation Army is continuing to embrace new technologies to encourage donor growth by offering an Online Red Kettle. 

The Salvation Army Red Kettles have been an American tradition since 1891.  And now with the 21st century in full swing, we’re branching out and embracing new ways of raising much-needed funds to support The Salvation Army’s vital work at Christmastime and year-round.

The Salvation Army will enable fans to become online bell-ringers by signing up to host an Online Red Kettle at The program allows individuals and organizations to host their own “virtual” red kettle to promote through their social media, email or on their personal, group or company website to help raise money for the Christmas campaign.

Donations to the Online Red Kettle kettles allow The Salvation Army to assist people in need of food, clothing, utility assistance, toys at Christmas and various other services throughout the year. They are processed on The Salvation Army’s secure servers. Once a donation is processed, individuals will automatically receive an email receipt acknowledging their tax-deductible contribution. Donations are allocated based on the kettle host’s zip code to benefit the geographic area where they reside. However, donors can designate a community of their choice while making their donation.

Last year, $1.7 million was raised through the Online Red Kettle program to support the overall Christmas campaign; this year, the overall fundraising goal is $3 million. To sign up to be a virtual bell-ringer and participate in the Online Red Kettle Campaign, please visit

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide.

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