Released 25 January 2012
Each $10 Groupon will help
heating for those struggling to make ends meet.
Unless the required minimum of 40 people participate, The
Salvation Army will not receive any of the donations.
You only have three days to get your
Groupon - January 31st through February 2nd!
From January 31st through February 2nd, G-Team, the philanthropic arm of
Groupon, will be helping to support Pittsburgh area needy families through a
partnership with The Salvation Army. For three days only, donors can purchase a
Groupon from Groupon's Website. Each $10.00 pledge will help
fund home heating for those struggling to make ends meet.
The magic number is forty. For The Salvation Army to receive funds, The
campaign needs a minimum of forty pledges, totaling $400.00 to activate the
campaign. If donors want to give more, they can purchase multiples of $10.00.
If the campaign reaches the $400.00 tipping point, 100% of all pledges
collected will go to The Salvation Army and Groupon pays for the credit card
fees. But, if the
tipping point is not reached, no money will go to The Salvation Army.
"People are cold and we need to raise money," said Fran Brace, Director of
Development for The Salvation Army's Western Pennsylvania Division. "We are
undertaking this campaign to help needy families avoid a shut-off of home
heating this winter. For every $100.00 we receive, we can help to prevent a
shut-off of home-heating for a Pittsburgh-area needy family for one month."
The Salvation Army helps families and individuals pay their utility bills in
order to get through emergency crises. Salvation Army caseworkers aim to
identify the often multiple factors contributing to the household's emergency
situation and provide other forms of assistance, referrals, budget counseling,
and emotional support as necessary. This holistic approach of meeting need
wherever it is found allows The Salvation Army to help in a way that reduces
the likelihood of future crisis, and, in many cases, prevents homelessness.
"The Salvation Army has witnessed an increase in services to individuals and
families coming to us for the first time," said Brace. "This ‘New Face of
Need' is characterized by those who have recently lost their job or otherwise
found themselves in need for assistance due to the uncertain and unstable
economy. For the first time in their lives, struggling individuals and families
are turning to their local Salvation Army to meet basic needs, including
assistance with home heating expenses."
By donating through the Groupon
Salvation Army New Faces of Need Campaign, contributors will provide
desperately needed funds to their fellow neighbors in need.
The public is
encouraged to share their support with a donation and also by sharing our story
through Facebook, Twitter and email.
About G-Team: G-Team, launched in July 2010 in Chicago, features a weekly
local campaign in more than 65 markets nationwide, enabling Groupon followers
to do good, have fun, and make a real impact in their communities. G-Team uses
collective action to gather support for worthwhile causes and produce tangible
results for local organizations. To learn more about G-Team and how to become a
featured organization, visit www.groupon.com/g-team. To subscribe to Groupon, visit www.groupon.com.