Released 22 December 2011
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The Salvation Army Reports Its Red Kettle Campaign is $100,000 Short of Goal
With Only 3 Days Remaining, Agency Still Hopes to Reach $625,000 Goal
Cincinnati, OH (December 22, 2011) - The Salvation Army today is making a plea for last-minute donations to its iconic red kettles. The Red Kettle Campaign, which concludes on Christmas Eve, is a major fundraising effort to support The Salvation Army's diverse and extensive social services and emergency assistance programs.
Currently, the tally for the kettles in Greater Cincinnati is about $100,000 shy of the $625,000 kettle goal, with just a few days left in the campaign. "We were in the same situation this time last year," explained Matt Pearce, Development Director at The Salvation Army. "Donors came through in a big way for us, though, helping us beat the goal. We're praying for the same response this year."
"The Salvation Army relies upon the contributions in our iconic red kettles to provide the services and support that are so greatly needed," said Major Hugh Steele, Divisional Commander at The Salvation Army. "Requests for Emergency Assistance this year have remained at historically high levels," continued Major Steele. "We've been assisting people in our local community every day with their most basic needs, and anticipate this level of needed support will continue throughout the coming year."
This year, the Red Kettle campaign will conclude with a special event at the Bengals-Cardinals game on Christmas Eve. Red kettles will be on the plaza level at Paul Brown Stadium, with those coming to the game encouraged to ‘give a buck, or more.' This "Final Drive for the Goal" has become a traditional element of the collaboration between The Salvation Army and the Cincinnati Bengals. "We greatly appreciate the support of the Bengals organization and its fans," stated Matt Pearce. "...and we look forward to closing out the campaign in partnership with them."
The Salvation Army asks that those in the community who are able to help to please come forward in these final days of the Red Kettle campaign, as well as when considering year-end donations. The kettles are located at approximately 100 convenient locations throughout Cincinnati and Northern Kentucky, including many Kroger and Wal-Mart stores and other partner retailers. In addition to the familiar kettles, contributions can be made by sending a check to 114 E. Central Parkway, Cincinnati, OH, 45202, by visiting www.salvationarmycincinnati.org, or by calling 1-800-SAL-ARMY.