Released 13 December 2013
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The Salvation Army's Red Kettle Campaign is $40,000 Behind Goal
Severe Weather and a Shortened Campaign Season are Contributing Factors
Cincinnati, OH (December 13, 2013) - The Salvation Army today announced that its 2013 Kettle Campaign in Greater Cincinnati is currently $40,000 behind goal at this point in the campaign. The campaign has a goal of $775,000 this year. The shortfall is attributed to the shortened season, with a late Thanksgiving this year, as well as recent winter storms that reduced traffic to retail stores on key collection days.
"We're making an extra appeal to the community to support the campaign in the final two weeks," explained Major Tim Lyle, General Secretary at The Salvation Army. "We rely on the funds raised during the (kettle) campaign to support our work in the community not only at Christmas, but throughout the year. I'm confident that the people in this city, known for being particularly generous, will come through to help ensure we can serve all those in need."
The Salvation Army provides an array of social services to the local community through six Community Centers as well as specific facilities for low-income seniors, those going through drug or alcohol rehabilitation, emergency disaster response, and a summer camp. Operating locally for more than 125 years, The Salvation Army has relied upon its iconic kettle campaign since the 1890s.
The 2013 Kettle Campaign is present at nearly 100 local retail stores, with Kroger, Walmart and Sam's Club as primary partner sites. The campaign runs six days a week, generally 10 am to 8 pm daily. The final day of the campaign is Tuesday, December 24th. Those interested in supporting the campaign are encouraged to contribute whenever they see the familiar red kettles. Those not able to visit a kettle can donate online at www.salvationarmycincinnati.org, by calling 1-800-SAL-ARMY or by sending a check to "The Salvation Army" at 114 E. Central Parkway, Cincinnati, OH 45202.
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