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Christmas in July

In an effort to help those struggling to meet basic needs, The Salvation Army of Greater Philadelphia is holding its 6th Annual Christmas in July campaign, a month-long series of fundraising events beginning July 1. The campaign will shine a light on the programs and services provided by The Salvation Army year-round to assist individuals dealing with a variety of hardships.

Many in our community face debilitating adversity in their lives and lack the physical and emotional support needed to move forward. Issues such as homelessness, hunger, domestic violence, and substance abuse are faced by many throughout Philadelphia, often leaving our neighbors struggling to find a better way of life for themselves and their families. According to a report commissioned by the U.S. Conference of Mayors, an estimated 25 percent of emergency food requests are going unmet, while the number of people being turned away from emergency shelters in Philadelphia has tripled in the past 3 years according to AxisPhilly. A lack of support to combat these issues can establish destructive patterns that damage the well-being of those in our community, leaving many of our neighbors without the means to meet their basic needs.

"Our Christmas in July campaign is dedicated to reminding people that need knows no season; it exists year-round, not just in the wintertime when it's cold outside and when people normally think of The Salvation Army," said Major Hester Dixon, associate director of operations for The Salvation Army of Greater Philadelphia. "We continue to see families who are doing everything they can to find work, but in this economy, so many of our neighbors are waking up without a job and nowhere to turn for help. So there's no right or wrong time to give."

All donations raised throughout the campaign fund programs that provide opportunities in underserved neighborhoods and change lives year round. We will once again host our "Cell Ringer" campaign, which urges the public to become actively involved in the campaign by texting* the word SHARE to 41444 from their mobile phone to make a donation by credit card. Donations can also be made securly, online or by calling 1-800-SAL-ARMY.

To help support the vital programs and service provided by The Salvation Army, "celebrity" guest bellringers will join us at our iconic red kettles weekly (Wednesdays July 9, 16, 23, and 30) throughout the campaign at the following Center City locations:

  • 9th and Market Streets, outside The Gallery at Market East
  • 10th and Chestnut Streets
  • 12th and Filbert Streets, outside Reading Terminal Market
  • 12th and Market Streets, outside the Loews Hotel
  • 15th and Market Streets, next to the Clothespin
  • 16th and Chestnut Streets, outside the Shops at Liberty Place
  • 17th Street and JFK Boulevard, outside the Corner Bakery
  • Broad and Walnut Streets, outside The Bellevue

In addition, The Salvation Army will host several special events and promotions to help generate awareness and funds.

On July 2 and July 30, a collective total of more than 300 children from inner city Philadelphia will leave for The Salvation Army Camp Ladore in the Pocono Mountains, a 1,400 acre campground with pristine woodlands and trails surrounding a 265-acre lake. The Salvation Army Camp Ladore is a place where children ages 7-16 can enjoy a wide range of physical and spiritual activities, including hiking, fishing, hay rides, soccer, volleyball, swimming, music instruction, and Bible study, who otherwise would never have the opportunity to experience life outside the city.

The popular Christmas Movies Under the Stars series will return this July with free Friday showings of:

  • Frozen, July 11
  • Dr. Seuss's How the Grinch Stole Christmas, July 18
  • Christmas Angel, July 25

All movies begin at sundown, and complimetary popcorn will be served thanks to a donation from Herr Foods.

On Thursday, July 24, more than 500 children from Salvation Army programs will watch the Philadelphia Phillies take on the San Francisco Giants during the 6th Annual Salvation Army Day with the Phillies at Citizens Bank Park. For many this will be their first time attending a professional sporting event.

The month long campaign will conclude on July 31 with a Salvation Army Program Fair. Representatives from every Salvation Army corps community center and shelter across Philadelphia will be joined by social service program directors to share how they are working to do the most good in thier neighborhood. To learn more, contact Samantha Brennan at Samantha.Brennan@use.salvationarmy.org or 215-787-5964.

For a complete listing of Christmas in July activities, including guest bellringers and movie listings, visit our events calendar.

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