Approximately 40 million viewers tuned in for the Dallas Cowboys Thanksgiving Classic football game against the Washington Redskins, as well as The Salvation Army’s 16th annual Red Kettle Kick-Off halftime show featuring acclaimed artist and football fanatic, Kenny Chesney.

Complete with fireworks, youth football highlights videos, and adoring fans, Chesney rocked the field with three of his biggest hits, “Feel Like A Rock Star,” “I Go Back,” and “Boys of Fall.”

And now The Salvation Army’s 122nd Red Kettle Campaign is officially in full swing, with thousands of bell-ringers collecting donations for the downtrodden at storefronts across the country. Last year’s record fundraising helped The Salvation Army meet the physical, emotional, and spiritual needs of nearly 30 million Americans throughout 2012.

We give thanks for Kenny Chesney’s support, our valued partnership with the Dallas Cowboys, and for every coin (tooth or ring) donated to The Salvation Army’s Red Kettles by the American public this Christmas!

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide.